Not only is the number of native language users set to grow faster than English users over the next five years, these users are more likely to lead a more active digital life. Arundhuti Dasgupta & Urvi Malvania find out how brands are rethinking digital marketing plans to accommodate this.
'What shame is there in the government accepting a drought situation and taking appropriate measures to help people live?' a Marathwada farmer asks Neeta Kolhatkar.
Terrorists hurled a grenade at a busy bus stand in Tral in Pulwama district on Thursday.
Bihar became the first non-NDA state and overall second after the BJP-ruled Assam to pass GST bill.
Evolving a common work ethic and culture will be critical so that the merged entity does not lose focus on the common enemy outside -- and instead becomes more obsessed with internal turf wars.
Over a third of Ambani's speech was focussed on RIL's plans.
Director Jaiswal, who wrote Gangs of Wasseypur, seems unable to make up his mind as to how to firmly hold the narrative.
The sportswear major has picked the activity to encourage a community around it in colleges.
Your content is of prime importance; everything else revolves around it
Global crude oil prices have slumped by 49 per cent during the same period
Udta Punjab is a wake-up call, an important film and a mighty impressive one at that, carrying a loud anti-drug message, raves Sukanya Verma.
Tech start-up set to change wellness segment with cloud-based services.
Urjit Patel's reappointment will raise market hopes that Rajan, will also be offered an extension when his tenure ends in September.
Sreehari Nair lists some movies, documentaries, recorded-performance films, and literature and music suggestions that might help.
Advertising taglines such as 'Bright in studies, bright in sports' attempted to drive home the message that Bournvita, a chocolate drink, could build a child's mental and physical faculties.
Because of the protest, Congress member Bhaskar Rapolu even refused to lay the Report of the Parliamentary Standing Committee on Energy.
Flipkart may walk away from ongoing discussions with telecom service provider Airtel for their platform 'Airtel Zero'.
The Sensex ended lower on unfavourable cues.
Under Rajkumar Hirani's light touch and unwavering optimism, the darkness of Sanjay Dutt's life acquires the spirit of a sportsman, grit of a soldier, humour of a rascal and regrets of a son, notes Sukanya Verma.
Kerala, West Bengal, Puducherry slam the government's decision to ban sale and purchase of cattle from animal markets for slaughter; meat traders fear spike in cow vigilantism.
In 1998, the Congress asked her mother to campaign. 'We had a family discussion. We explained to our mother that you will be used, you will be discarded once you are done with the campaign.' 'A few days later I got a call from my mother. She said, "I have decided to campaign".' 'We were stunned. Why was she doing this?' Payal Mohanka listens in.
The Tata Hexa is a very important product for the Indian passenger car maker as it marks the resurrected era of Tata Motors after the blasphemous 2000's Indica era.
Of the two big players, while Bharti Airtel can leverage its existing subscriber base, newcomer Reliance Jio will have to wean away subscribers from the incumbents
Turbocharged with technology is becoming the Holy Grail of retail.
'We used to have beautifully crafted, witty and touching duets which taught the genders how to speak and romance each other.' 'Where else would we get the genius of Lata Mangeshkar and Asha Bhosle from?'
Whether you have a two bedroom or a three bedroom house, you can convert it into a smart home starting at Rs 60,000 to Rs 70,000.
Rediff.com gives you a lowdown on the net neutrality issue that is today part of the national discourse.
'Her performance is a throwback to old-school histrionics and hysterics -- it's classic Sridevi,' says Sukanya Verma.
E-governance roll-out needs better infrastructure, privacy protection.
The company will wait for sizeable user base for better valuation.
Tax collection at source would lock in Rs 400 crore of seller money, say Flipkart, Amazon, Snapdeal.
For the PMO this is urgent as the Digital India framework would depend on how the telecom companies perform. It is also linked to the proposed auction of 5G airwaves.
The strategies that the gurus adopted to build their successful business empires over the past two decades could hardly be adopted by businesses that openly claim to be businesses, points out Somasekhar Sundaresan.
Letter to telecom secretary alleges Jio is masquerading full-blown services in the guise of a trial; no word from Reliance.
With a string of deals with telecom service providers, DTH operators and Bollywood stars, Netflix goes all out to protect its turf in India and fend off competition, says Viveat Pinto.
Star India paid Rs 16,347.50 crore for the IPL's global media rights for five years.
The 4G service may use Reliance Retail, with a surging customer base, as the launch pad
PepsiCo India's new CEO admits to being an ardent follower of the world's management gurus and they clearly mould his outlook.
Maruti Suzuki and Hyundai would make the largest gain.
'Kaala's sin is not that it is presented as a mouthpiece for its director Pa Ranjith's political viewpoints, but that it makes a travesty of them.' 'Ranjith turns Marx into merchandise, all the while functioning as a hired hand for Brand Rajinikanth,' points out Sreehari Nair.
